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Sarah Valencia Photography

Brand + Lifestyle + Weddings

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  • The Work
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CorePower Yoga + holiday 2023 campaign

The CorePower holiday photoshoot is truly the best collaborative space to be in. We incorporate fresh color palettes, new takes on lighting, and creative hair and makeup looks. And once again, we shot in Realm, the best studio to boot.

Along with our holiday focus, Lululemon and CorePower teamed up to present a private label line. As a new-ish retail photographer, I was honored to capture the beautiful Lulu pieces on our models. The fabrics were incredibly soft, durable, and really tough not to want to take all of them home. It was not lost on me the profound role I had to show these pieces authentically and connect them personally to CPY and Lulu lovers.

Collaboration is key when it comes to all shoots, but particularly comes into play when its holiday based. Listening to CorePower’s vision, studying the mood board, thoroughly reviewing the shot list, and letting the creativity flow throughout the session, are all pieces to making the day feel expansive.

During this shoot, I was also in the process of moving to Portland, Maine. Which made this campaign incredibly sentimental for me. The transition to the east coast from the southwest mountains. To ocean views rather than high desert landscapes. Moving my work to become a Maine photographer hadn’t hit me quite yet, until we began wrapping up the day. I have been deeply grateful for CorePower as a client. They transitioned me from a novice commercial and brand photographer, to a well-seasoned one in just a few short years. My goal was to bring the biggest creative influence and the best of my self to the shoot this day.

Please enjoy this work and lots of love to the team below!

Client: CorePower Yoga

Additional Brands Featured: Lululemon, Vuori, Beyond Yoga

Creative Director: Taleen B

Producer: Chloe W

Talent: Megan, Umar, Eric, Tia, Justin, Nahiela

 
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Friday 09.22.23
Posted by Sarah Valencia
Comments: 1
 

Level Line Customs + home remodels

This one is close to my heart for a multitude of reasons. I’ve seen Level Line Customs come to fruition on one hot summer day (but it had been a long time coming around). I’ve been lucky to be an observer of it’s profound growth and even luckier to be a small piece to its work. I’ve captured Tanner’s business projects along its journey. From their much outdated beginnings to an intentional, beautiful end that help people feel like their home is a much softer place to land. Homes that bring inspiration those that live there and anyone that walks amongst it’s walls.

Here are just a few of the LLC projects that Tanner has so wonderfully remodeled. From hardwood floor installations, to building kitchen islands, to complete bathroom renovations, and superb tile work… Check out more of his wonderful work here.

 
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Tuesday 08.15.23
Posted by Sarah Valencia
 

CorePower Yoga + spring 2023 campaign

A short but sweet snippet of CorePower’s spring campaign supporting the LGBTQIA+ community and their yoga teacher trainings. All talent for every shoot are actual CorePower teachers and students. Except you might catch a glimpse of Dani modeling for this one. She has that light about her where she’s so bright, she’s pulled into the photoshoot because she’s just that amazing!

Creative Director: Taleen Bedikian

Producer: Chloe Wittry

Hair and Makeup: Liana Kathryn

Lead Photographer: Me

Assistant Photographer: Dani Haims

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Friday 04.21.23
Posted by Sarah Valencia
 

GoCamp + Genius Vans west coast lifestyle

When I first spoke with Deborah, I knew she was the kind of person who was authentically all-in when it came to her business. That business, Go Camp, creates the ability for camper van owners to rent their vans for those that want a weekend/week/month long adventure beyond what they know… to create a full experience. Deeper than that, Deborah wanted people to immerse themselves in nature and life outside of their day-to-day. To sit outside and watch a beautiful, stunning sunset; then wait a few hours to see the incredible star show, all while camping in the vehicle that got you there. It’s the ability to drive out to BLM land without a person in sight for days, and to just be out there. It’s something worth capturing in my opinion.

I’ve shot for Deborah for some time now and my first ever collaboration with Go Camp was on the west coast. Back then, Go Camp was only setup out of Portland, Oregon (now it’s in almost every major city in the west and the Rockies). I picked up the van from some sweet couple and headed out to Cannon Beach to mark it off my bucket list. I was hooked from then on out dreaming of owning my own van someday.

And now, I had the chance to come back to the west coast to capture photos for Go Camp once again, but this time in northern California. Genius Vans, a company based out of the Bay area, had put together a whole fleet of vans and were renting them out via Go Camp. This van was their OG baby. Upon meeting their owner, Max, and picking up the van, Tanner and I could not be more excited to drive up the coast. We had eloped in the Redwoods a little under a year from that point and didn’t get the chance to actually drive and explore those stunning, rocky cliffs and wavy roads lined with pampas grass.

As we drove up the 1, it felt all surreal. The waves crashing at the edge of the earth that we were driving over. The beautiful sunset that seemed to last for hours. The smell of the fresh ocean breeze. Max had told us about this amazing camp site that was perched on a cliff and wasn’t widely known. It was the beginning to an incredible week long journey. One where every turn proved to be more stunning than the one before. We made it up the coast, through the Redwoods, back down through wine country, and solidified our hope for one day living van life.

 
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Monday 04.17.23
Posted by Sarah Valencia
 

DaDiRRi + new product launch and summer 2022 campaign

DaDiRRi and I go way back. From the beginning of when they launched, I was so incredibly lucky to be hired by them and capture their products through their beginnings and evolutions. I met the owner, Ashley, serendipitously within the wedding industry. She was a florist and I happen to be photographing one of the weddings that she was styling. Since then I’ve seen Ashley grow into this incredible owner and boss in a booming industry all while staying true to herself and raising the cutest little one.

As she launched her new Botanicals line with Velvet Root Apothecary, I was so inspired by this creation. Her products are top shelf across the board but to add in a floral infused option, was something I was definitely interested in bringing to life in photos.

Studio: Sarah Valencia Studios

Outdoor Location: Boulder, Colorado

 
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Thursday 07.07.22
Posted by Sarah Valencia
 

Corepower Yoga + 2022 holiday campaign

What an amazing way to kick off the holidays (even in August)! The hair and makeup team did a bang up job capturing the holiday glow. The Production Team and talent brought great energy to keep everyone hyped all day.

Despite half of the studio being closed for repairs and ominous clouds out of the studio windows, it pushed me to utilize the space we had and lean heavy on studio lighting. Luckily, with several creative minds pitching in ideas, we were able to create several backdrop options within the small space. I utilized my lighting setup and a string of holiday lights for a touch of glow. When you fit a team of 15 into 300 square feet, and you get pressed for some incredible magic.

Art Director: Taleen Bedikian

Producer: Chloe Wittry

Studio: Denver Photo Collective

 
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Friday 08.20.21
Posted by Sarah Valencia
 

Corepower Yoga + summer 2021 campaign

An ode to the first ever photoshoot I did with CorePower Yoga. The Creative and Production Team were truly amazing from start to finish. From the moment we began there was an instant connection that set the tone for the entire day. Their genuine enthusiasm and eagerness to collaborate made the shoot seamless. Not only was the creative flow present, but we had booked one of the most beautiful studios, Realm. It was effortless to setup a variety of backdrops, capture the natural light mixed with our light filler, and drop the talent into poses. It was first of many collaborative shoots together!

Art Director: Taleen Bedikian

Producer: Chloe Wittry

Studio: Realm

 
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Friday 05.07.21
Posted by Sarah Valencia
 

calling Portland, Maine home I traveling to wherever you are